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The writer should answer question of the video from one still/picture I will choose it from the video and the writer should analysis the following:
Design of the settings used in the video
Design of the props used in the video
Design of the people used in the video
Design of the costume used in the video
Design of the lighting used in the video
The use and design of colour in the video
The use and design of visual effects in the video
The use and design of text in the video
In your analysis you should offer the following:
Description (of how the chosen element is used in the video)
Analysis (of how the chosen element is designed to communicate meaning in the video)
Reflection (on how you would change this given the opportunity to produce the video again)
With the same powerpoint slides answer this question
put your completed video into the circuit of culture within 500 words ONLY and offer an analysis of it.
Remember these 5 moments in circuit of culture are different but interlinked:
REGULATION
The moment of regulation comprises controls on cultural activity ranging from formal and legal controls such as regulations laws and institutionalized systems to the informal and local controls of cultural norms and expectations. Its in the moment of regulation that meanings arise governing whats acceptable whats correct.
PRODUCTION
The moment of production outlines the process by which creators of cultural products imbue them with meaning a process often called encoding (Hall 1993).
REPRESENTATION
Representation is the form an object takes and the meanings encoded in that form. Remember that meaning isnt inherent in the object itself but is socially constructed. Producers encode meaning into a cultural artifact often with a specific target audience in mind. They hope to convey a certain meaning through all aspects of how they present the artifact. The content the format and even the method of distribution communicate an intended meaning.
CONSUMPTION
Consumption happens when messages are decoded by audiences. Consumers bring their own semantic networks of meaning to any communicative exchange. They are active creators of meaning putting issues and products to use in their everyday lives in their own ways.
IDENTITY
Once meaning is constructed a product can be used to construct individual/group identity. Identity is often created through the assertion of sameness and difference. Also it is reproduced through systems of representation.
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