“Introduction (Company Description history vision mission etc.)
200
Marketing Research (description of procedure presentation of results)
Define the problem that needs to be solved Analyze the situation Collect data relative to the problem Interpretation of the data Solution of the problem) 400
General Strategies what kind of strategy will the company use to introduce the new product to the market?? (such as Product Development? or Market Penetration? or Differentiation? Etc.) 150
SWOT Analysis on the Company including Political Economic Social Technological Legal Ethical Environmental factors) Inside Environment of the Company Competitors (Porters 5 forces) Costumers (consumer attitudes decision making procedure selection factors) 1000
Setting our Targets (what do we want to achieve?? Ex. 20% increase in sales etc.) 150
Segmentation (what characteristics we will use that are important for our product such as demographics geographics attitude psychographic) Targeting (are we targeting a certain market or part of a market) Placement 400
4P Analysis 1600
Implementation and Control 200
Conclusion 250
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