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This is the first time I have considered using one of these services. My last assignment lost 20% of the marks because I accidentally missed a sheet of paper so I am desperate to get top marks for this assignment. This assignment is a descriptive research report there are a lot of instructions that came with this report so I will provide all relevant files soon but for now here is a basic description of the assignment.
This research project will seek to identify the determinants of Australian consumers attitudes toward online retail shopping. It will investigate to possible differences across market segments including demographic segments (e.g. gender generational cohort) and behavioural segments (e.g. Internet usage patterns). Interviews will be conducted to explore the drivers of online retail shopping behaviour (Assignment 1) and a survey will be used to quantitatively examine these drivers (Assignment 2).
The focus of the project is online retail shopping by consumers that is the buying of products in their finished form from sellers over the Internet. Consideration will be given to the purchase of tangible products which might otherwise be bought offline (e.g. clothes books and electronics). The purchasing of products that are intangible and only exist online is excluded (e.g. mobile apps).
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