“Digital Comms Audit for an organisation of your choice
You are to research an organisation of your choice. Using freely available tools you are to conduct a digital comms audit over a period of weeks in order to identify the key issues facing the organisation and to identify key influencers in the media and on social media (based on your analysis of the evidence).
Your digital comms audit should be presented in the form of a 2000 word report as if written for the management team of the chosen organisation. You are expected to present evidence and analysis and may be able to make recommendations based on this evidence but you are not expected to develop and present a full PR and comms plan.
Part Two: (essay)
Academic reflection on the changes to public relations and communication in theory and in practice
You are to write a 1500 word essay citing academic and practitioner sources providing a commentary on the changing face of public relations and communications within the digital media landscape. Your essay should focus on the broader trends and bigger issues but is expected to complement your digital comms audit by showing your understanding of the bigger picture.
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