“Students should select a real company (preferably a large one) [tourism/hospitality company for hospitality students] that operates in UK. Then they should focus on sociocultural or socioeconomic issues that according to their opinion may have an impact on the selected company in the foreseeable future (maximum three years ahead). Its up to the students to decide in which of the two (sociocultural or socioeconomic).
Within each of the above two groups they should select one (ONLY) issue key trend or development that may have an impact on the selected company. In the report students are expected to:
1. Provide a brief presentation of the selected company.
2. Describe the issue / key trend / development. Collect and provide adequately referenced information (business and/or academic sources) that support its existence.
3. Discuss how the selected issue / key trend / development may affect: the consumers
4. Provide recommendations of what the company should apply in order to strengthen its position to the market according the analysed issue / key trend / development.
Specifications:
Type: Report
Maximum Length: 2500 words (including references & appendices)
Weighting: 50%
Writing Style: Times New Roman Font 12 1.5 spacing
Referencing: Harvard System
Type of Submission: Electronic ONLY
Submission Deadline: Week 13
Particular instructions to students:
1. It is required that you gain a very good picture of company Xs products and customers. It is essential therefore that you review in detail its website and its online presence in general.
2. Companies usually offer not only a single product but numerous products within what is known as a product portfolio. It may be the case that the force / key trend / development that you identify apply only for one product or for all its products. Therefore please be specific in your report on whether what you are discussing has an impact only in one product or more.
3. In the likely scenario that the company you choose has a presence in many countries it may be the case that the issue / key trend / development you identified does not have a global effect but an effect only in one country or a region of countries. In such a case it is expected that you should focus on an issue / key trend / development that has an effect in UK.
4. You may find it helpful to have a look at the chapters about the marketing environment in the books included in the Further Reading.
5. It is recommended that you should start following and systematically monitoring websites that provide news and trends both general but also specific to your companys sector.
6. Please read carefully the assessment and marking criteria overleaf
Do you want your assignment written by the best essay experts? Click order now and enjoy an amazing discount.”

  

Click Order Now to get 100% Original Answer Customized to your instructions!